Stop Getting Ripped Off in Affiliate. Annabel Gray on How to Audit Your Own Program | #667

Went live with Annabel Gray this morning. She runs APAC for Silverbean and spends her days pulling apart affiliate programs. She reckons that for every one sale your affiliate program can see, there might be 11 it can't.

We got into coupon and cashback partners and why they need managing rather than setting and forgetting, the red flags that say you're being ripped off, and why AI is collapsing the middle of the funnel so your brand story now has to be verified on third party sites. She's also clear that brands are allowed to say no to partner types that don't suit them.

Key moments

06:30 AI adoption in Australia changes behaviour
10:35 The funnel collapses without clicks
17:05 Coupons and cashback without getting burned
21:55 Red flags that signal you're being ripped off
24:35 Commission strategy as your strongest lever
28:50 Hidden gems like Facebook groups
35:25 Social commerce and TikTok Shop prep
39:05 LLM prompts for audits and discovery

What was your biggest takeaway from this episode?